Siwon is a men's grooming brand: face, hair, body and the odd area that usually gets left out of the conversation. Effective formulas, light textures and short routines for men who want to look better without turning the bathroom into a lab.

We started in Madrid and we sell on getsiwon.com for the European Union, on siwon.co.uk for the United Kingdom, in our partner pharmacies and in Druni.

Two partners, Manu and Pedro. We set Siwon up because men's grooming was split between joyless pharmacy products and women's cosmetics relabelled in navy blue. We wanted something that actually worked and was a pleasure to use.

We still run the brand ourselves, so if something goes wrong, the blame has a first and last name.

Our main lab is in Spain and our secondary one is in Korea. Every product is made under ISO 22716, the Good Manufacturing Practice standard for cosmetics recognised across the European Union.

That's why they all comply with the European Cosmetics Regulation and are registered on the EU notification portal before they go on sale.

They're formulated and written with men's needs in mind, but skin doesn't ask for ID. Anyone the product suits can use it. In fact, we know a good share of our bottles end up being shared, and that's fine by us.

Yes. We're in Druni stores across Spain (mainland, Balearic and Canary Islands) and Andorra — Druni is a Spanish beauty retail chain. Two things to keep in mind: physical stores carry a selection of the catalogue, not all of it, and the odd product can be temporarily out of stock.

The full catalogue, the new launches and the Club siwoners are only here, on getsiwon.com.

Yes, we have our own stores for several European markets, each with its own prices, shipping conditions and language. If you're in the United Kingdom, your store is siwon.co.uk, which runs independently and has different commercial terms from the European ones.

Buying from your country's store saves you surprises on costs and delivery times.

Take our skin test: one minute of questions and we hand you back a routine based on what you want to improve, whether that's oiliness, breakouts, wrinkles, dark circles, hair loss or simply that "I slept eight hours" face when you didn't.

If you'd rather talk it through with someone, write to us and we'll help you choose.

Three steps in the morning and two or three at night.

• Morning: cleanser, moisturiser and SPF 50 sun protection.
• Night: cleanser, treatment and, if you need it, moisturiser.

Translated into products: Splash Foam Party and Handsomefyer SUN in the morning; Splash Foam Party, Wow Young on its designated nights and Dragon Shot at night.

You don't need a hundred products. You need to use the right ones properly.

From lightest to richest texture: cleanse, exfoliate when it's due, serum, eye cream, moisturiser and sun protection. SPF always goes last in the morning.

Leave a few seconds between products so they absorb. No need to time it or stand there staring at the wall for half an hour.

Yes, most are designed to live together in the same routine. The one precaution is not to pile up strong actives on the same night: if you use retinol, acid exfoliants or treatments prescribed by your doctor, introduce them gradually and alternate nights.

On each product page we tell you what it pairs well with and what to space it out from.

It depends what you're after:

• From first use: cleansing, hydration, shine control, blurring effect.
• In 4-6 weeks: texture, radiance, pores, surface marks.
• From 3 months: wrinkles, dark spots and hair density.

Each product page tells you what to expect and within what reasonable timeframe. We don't sell miracles. Well-made formulas, we do.

A three-piece routine that works in different places: Hairicane cleans and adds volume, Follicool is the daily hair serum and Growzilla works from the inside. They work better together and with consistency, four months minimum.

They're cosmetics and a food supplement, not medicines, and they don't replace prescribed treatment. If the hair loss comes on suddenly, in patches or with discomfort on the scalp, see a dermatologist before you see our website.

Siwon's anti-ageing squad is three strong: Wow Young as the main treatment, Dragon Shot for daytime and Banzeye for the eye area. It's the combination we recommend to most people, and the one that holds up best over time because it doesn't demand twenty-minute rituals.

The anti-ageing routine that works is the one you actually do every day.

The full list, the INCI, is on each product page and on the packaging itself. If you have a known allergy or sensitivity, check it before you buy.

And if the Latin names lose you, write to us and we'll check it for you.

Yes, all of them. No formula in our catalogue contains ingredients of animal origin. We also flag it on each product page, in case you want to check for yourself.

No. Neither we nor our raw material suppliers. Animal testing for cosmetics has been banned in the European Union since 2013, so it's not exactly a badge of honour: it's the law and we follow it.

We don't formulate by following fashionable blacklists: we choose each ingredient for safety, efficacy and tolerance, not for what's trending on Instagram.

The full INCI for every product is always on its page.

Some do and some don't, because the experience of using them matters too: a product that smells bad is a product you won't put on. When a formula contains fragrance, its allergens are declared in the INCI, as European regulation requires.

If you're sensitive to fragrance, write to us and we'll tell you which ones to avoid.

Yes, our cosmetics are dermatologically tested and comply with the applicable European regulation. That assesses how well the formula is tolerated, but no formula can guarantee it will never cause an individual reaction.

Growzilla doesn't belong here: it's a food supplement and falls under food regulation, not cosmetics regulation.

Yes, starting gently. Splash Foam Party as a cleanser and simple hydration are a good starting point.

Introduce treatments one at a time, spaced out, and patch test on a small area if you tend to react. If irritation appears and doesn't settle within a couple of days, stop using it.

Check with your dermatologist first. If you're on oral retinoids, peels, laser or any prescribed treatment, your skin is in a different situation and whoever is handling your case is the one who should decide what to add.

Look for the open jar symbol, the PAO, on the packaging: the number tells you the recommended months of use from the day you open it. "12M" means twelve months.

Keep it tightly closed, away from direct sun, humidity and extreme temperatures. Your car in August is not a good spot.

No. Airless bottles work by vacuum and don't have the old-fashioned inner tube. Before first use, close the bottle properly and press the pump firmly between 20 and 50 times to prime it.

Don't open the bottle to look inside: doing so breaks the vacuum and it may stop working.

Small variations between batches are normal. Many of our ingredients are naturally derived and their colour or smell shifts slightly depending on the harvest or the process. The formula, the efficacy and the safety are the same.

If the difference is dramatic, if the texture has genuinely changed or if the smell is very strong, write to us with photos so we can look into it.

It's not compulsory, but it pays off. With an account you can check your orders, save addresses and join Siwon Club to collect siwoners and turn them into discount. Checking out as a guest earns you nothing.

All prices on the site are shown with tax included, and they're the same regardless of the VAT rate in the territory where you live.

Shipping costs, if there are any, are calculated and shown at checkout before you pay. No surprises at the last step.

Yes. Write to ask@getsiwon.com with your order number and full tax details (company name, VAT number and address) and we'll issue it.

If you can, ask right after buying: it's simpler than redoing it months later.

Card (Visa, Mastercard and American Express), Shop Pay, Apple Pay, Google Pay, PayPal and Klarna when it's available for your order.

We don't accept bank transfer or cash on delivery.

Write to ask@getsiwon.com as soon as you can with your order number and what you need changed. If it hasn't gone into picking yet, we'll try.

If it's already packed or has left the warehouse, we can't stop it and it'll have to go through as a return.

No. Unless a specific campaign says otherwise, codes and promotions don't stack. If you already have an automatic offer applied in the cart, the system won't let you add another code.

What applies is always what you see in the final summary before confirming the order.

Check these five things, which cover almost every case:

• That the code is typed without spaces.
• That you've reached the minimum spend.
• That it's still valid.
• That you haven't already used it.
• That you don't have another incompatible promotion applied.

If it still won't go through, send us a screenshot of the cart before completing the purchase and we'll look into it.

On the page of any sold-out product you can leave your email and we'll let you know the moment it's back. And if a product in your order sells out right after you buy, we'll write to you with options before touching anything.

Yes, subject to availability and at random. We can't guarantee them or let you pick them, so take them for what they are: a nice surprise when it happens.

You can send it to whatever address you like, but we don't offer personalised messages or gift wrapping.

What does save you the awkward moment: we never put a delivery note with prices in the parcel, so whoever receives it won't see what it cost.

Yes, in €30, €50 and €100. It's digital: it arrives by email, not as a fancy envelope through the letterbox.

If there's balance left over, it stays on the card for your next purchase.

We ship to Spain and to much of Europe from our logistics centre in Madrid. We don't ship to Ceuta or Melilla.

Enter your address at checkout and you'll see whether we reach your area, with the price and delivery time that apply to you.

In mainland Spain and the Balearic Islands, standard shipping costs €5.99 and is free from €59 per order, unless a specific campaign says otherwise.

For all other destinations, the rate depends on the zone and is calculated at checkout. The final amount always appears before you pay.

Counting from the moment the parcel leaves our warehouse:

During campaigns, launches or busy periods, these times can stretch a little. We'll let you know if that happens.

We pack orders Monday to Friday. Ones that come in during the morning usually go out that same working day and the rest the next. Weekends and public holidays are processed on the next working day.

In busy periods there may be an extra day's margin.

When the parcel leaves the warehouse you'll get an email with the tracking link. If you can't see it, check spam and the promotions tab, which is where it lands half the time.

If tracking stays stuck for several working days, write to us with your order number and we'll chase it ourselves.

The courier may try again, leave the parcel at a pickup point or contact you by email, SMS or phone. The tracking page will show which options you have in your specific case.

If you get stuck, write to ask@getsiwon.com.

Let us know immediately. If the order hasn't gone into picking, we'll correct it. If it's already with the courier, the change may not be possible, may carry an extra cost and will delay delivery.

The sooner you write, the easier it is.

First of all, check the letterbox, the building entrance, your neighbours and the places the courier usually leaves things.

If it still doesn't turn up, write to us with your order number: we'll review the shipment and, where appropriate, open an investigation with the courier. They usually get resolved, but they take a few days.

If it comes back because of a wrong address, a refusal or because it wasn't collected in time, you have two options: have it resent by paying for a new delivery, or get a refund for the order minus the direct cost of the return where applicable.

Write to us and we'll tell you where yours stands.

Yes. You have 14 calendar days from receiving your order to tell us you're withdrawing, and another 14 days from that notice to send the products back to us.

Write to ask@getsiwon.com with your order number and we'll explain how. Bundles sold as a single unit are returned complete.

Cosmetics that arrive sealed can't be returned once the seal is broken, for health and hygiene reasons. It's an exception provided for in consumer law and it applies to our whole catalogue, which ships sealed.

This doesn't affect your rights if the product arrives faulty, damaged or isn't what you ordered: that's a different matter and it's handled another way.

We don't do direct exchanges. If you picked the wrong thing, we process the return of the order within the withdrawal period and you place a new one with what you actually wanted.

Less elegant, but faster than an exchange, and it saves you weeks of waiting.

If you're returning because you changed your mind, the direct cost of getting the products back to us is yours. If the product is wrong or arrived damaged, we cover it in full.

We refund you via the same payment method you bought with, within the 14 calendar days following your withdrawal notice. We may wait until we receive the products or until you send us proof that you've shipped them, whichever comes first.

After that, depending on your bank, the money can take a few working days to show up.

Write to ask@getsiwon.com with your order number, the product affected and photos. We'll review it and sort it out at no cost where there's a lack of conformity: replacement or refund, depending on the case.

You don't need to send anything back on your own before talking to us.

Stop using it and remove it from your skin. Then write to us telling us the product, the order number, how you applied it, what else you were using and, if you can, with photos. We log every case, because we're required to and because it helps us spot patterns.

If the reaction is severe or doesn't settle, see a healthcare professional without waiting for our reply.

We recalculate. If removing products means the order no longer meets the minimum or the conditions of the promotion, the discount is adjusted against the amount to be refunded.

If there was a free gift attached, that has to come back too, and the siwoners generated by the returned products are cancelled.

Our loyalty programme. You sign up, you shop, you collect siwoners and you turn them into discount. You also move up tiers, and each tier has its perks.

It's free and there's no catch: the longer you're with us, the better we treat you.

For every euro spent on products, excluding VAT, you collect 10 siwoners. You also get them for signing up, writing reviews, referring a friend, following us on social media and on your birthday.

Log in before you buy: if you check out as a guest, those siwoners aren't assigned to any account.

Log into your account, open the Siwon Club panel and turn them into a code:

Then copy the code and apply it at checkout. Points aren't deducted automatically from the payment screen — you have to generate the code first.

Three, based on the siwoners you've collected:

• Bronze Buddy: from 0 to 1,499
• Silver Daddy: from 1,500 to 2,999
• Golden Boy: from 3,000

The perks for each tier are always up to date on the Siwon Club page.

Yes. We email you before it happens so you have time to spend them.

No. Converting siwoners generates a discount code, and codes don't stack with each other or with automatic promotions.

If there's an active offer that works out better for you, save your siwoners for next time.

Check that you logged in with the same email as the order. That's what it is 90% of the time: the order was placed as a guest or with a different address.

If you did log in properly and they're still missing, write to us with the order number and your account email and we'll assign them by hand.

At the bottom of any email from us there's the unsubscribe link. One click and you're out. If you'd rather get fewer than none at all, write to us and we'll adjust the frequency.

Order and shipping confirmation emails can't be switched off: they're part of the purchase, not marketing.

We use it to manage your orders, your account and, if you've authorised it, to send you marketing communications. We neither sell nor pass your data to third parties so they can sell you things.

You can exercise your rights of access, rectification, erasure, objection, restriction and portability by writing to dpo@siwon.es. The full detail is in our Privacy and Cookies Policy.

By email, at ask@getsiwon.com. It's our official channel for orders, returns, cancellations and complaints, and the only one that's valid for any contractual matter.

We're around Monday to Friday, 09:00 to 17:00 CET, except public holidays in the Madrid region. On WhatsApp and Instagram you can ask us quick questions, but anything formal has to come in by email.

Usually the same working day, and 48-72 working hours at most. If you write on a Friday afternoon, the reply will reach you on Monday.

During big campaigns we can be a bit slower, but we answer everyone.

For press, partnerships, content creators and commercial proposals, write to info@siwon.es.

If you send a question about your order there, we'll have to redirect you to ask@getsiwon.com, so save yourself the detour.