About Siwon: men's skincare that works and feels good
Men's skincare that works and feels good
You know that glow you get when the day stretches far enough to be up at 5am, go for a run, take a cold shower, eat clean, destroy yourself at the gym, ring your mum and still fit in a 12-step skincare routine?
Us neither. Not our thing, never has been. So we built Siwon.
In Korean it means ‘cool’, ‘nice’ and even ‘refreshing’, so you can picture the vibe. We make creams that don't leave you sticky, and that pay off three times over: when you put them on, when you catch yourself in the mirror, and when your face levels up a few weeks in.
They've written about us (a few even gave us awards)
Born in a lockdown and a coffee shop
From an interview with El Español, in Spanish (2023)
Siwon started in 2020, in a coffee shop in Las Tablas, Madrid, with the world on pause and two consultants with far too much time on their hands. Neither of us came from cosmetics.
What we were, precisely, was the target audience: men who wanted to look after themselves and found nothing on the shelf but very serious black bottles or promises that sounded off. So we started studying.
The black bottle
Every time men's skincare came up, the same image showed up with it: a black bottle, matte, serious, named like a sports car. As if looking after yourself were a military operation rather than a nice few minutes of your day.
We're in it for self-care you actually enjoy, sustainable hedonism and a more relaxed idea of what being a man looks like. The person who gave all that a face is Jaime Hayde, the illustrator who has drawn the Siwon universe since the very first bottle.
Where our look comes from
Manga, comics, the Spanish comic books we grew up on, and a childhood in the 2000s. Hence the colourful bottles with big lettering saying daft things.
Five things we're really good at
A younger, firmer face
Wrinkles, dark circles and crow's feet. This is where WowYoung, Banzeye and Dragon Shot live.
Anti-ageing cream for men · Eye creamGood-looking, zero effort
A better face and an instant wow effect, for when you have thirty seconds and a video call.
More hair, less forehead
Slowing down hair loss and kickstarting growth with Follicool, Hairicane and Growzilla. No miracles, just ingredients with studies behind them.
Hair loss in menGoodbye shine and spots
Shine, spots and blackheads kept in line. The T-zone is not a tourist destination.
Confidence, everywhere
Body care and intimate hygiene, head to toe.
and yes, we mean everywhereThe problem with men's skincare was never the man. It was the product.
Men are not short on interest in looking after themselves. We have plenty of gym, plenty of protein and plenty of videos explaining how to squat. What was missing was someone talking to us about skin without condescension and without twelve steps.
So we don't make simpler products because we think men are simple. We make them simpler because long routines don't get followed, and a routine you don't follow doesn't work, however good the formula is.
We formulate every product from scratch, picking each ingredient in this order: clinical evidence, how well it works with your skin, and sustainability. In that order, and we skip none of them.
- Lab in Madrid
- Lab in South Korea
- 100% vegan
- Cruelty-free
- Dermatologically tested
The colour and the jokes go on the packaging. The results go on your face.
Why that order and not another?
Because an ingredient can look gorgeous on the INCI list and do nothing at all, or do plenty and take your skin down with it. We trust chemists, pharmacists and health authorities over whatever is trending this season. If it's safe, effective and good for your skin, it's in. If it only looks good on the label, it's out.
Why we throw this party at all
There are few things worth genuinely getting worked up about. For these three, we go all in:
Great moments ahead
We all came to this planet for the kind of experiences that pull a smile right out of you. This one was never going to be any different.
Here's to imperfections
We've been taught to walk around with skin of steel, but we all have off days, slip-ups, rough edges… and the right to feel good every single day.
Laughs with substance
Making substance, not surface, the whole point. Warmth and a bit of mischief are not at odds with doing things properly.
Would you rather we told you on video?
It's 79 seconds, and it's in Spanish. The “one-minute summary” was optimistic on both counts.
And it's not just us saying it
Siwon has been covered by GQ, Forbes, Esquire, Vanitatis, El Español and Marketing4eCommerce (all in Spanish). And we've been given awards by several juries who had never heard of us, which is the best kind of award there is.
Pedro also teaches on the BePharma Master's in Cosmetics and Dermopharmacy, and Siwon is a work-placement partner on that programme, on the same list as Estée Lauder, Shiseido, MAC Cosmetics, Freshly Cosmetics, Bella Aurora and Apivita.
We find it enormously funny that a cosmetics school sends its students on placement to Estée Lauder, to Shiseido… and to us.
The full list of awards
2022 · Patrones de Ideas by Scalpers × Forbes. Winners in the Retail category, first edition.
2022 · Netmentora Madrid. Award-winning company, with two years of mentoring from the CEO of Valquer Laboratorios.
2022 and 2023 · Beauty Cluster Digital Beauty Awards. Finalists. In 2022, for Best New Ecommerce in the sector, out of more than 300 entries.
2024 · Startup Award at Innovacosmetics.
2024 · DNVB Awards by Carmila. One of five winners in the third edition, out of more than 50 entries and €100,000 in prizes. That's where our first physical shop came from.
Manu and Pedro built this. Two blokes with more nerve than sense and an unshakeable ambition to spread good karma and good skin across the multiverse.
And who exactly are these two?
Manu. An engineer who spent years making a living asking people questions, from the market research side. He still does it, only now there are creams involved.
Pedro. Came from consulting for Spain's largest listed companies and learned to formulate through books, courses and some strange late nights. Today he teaches on the BePharma Master's in Cosmetics and Dermopharmacy, which means everything we tell you here he also says in a lecture hall.
Behind every box and every bottle there are a lot of people and a lot of faffing about.
Conquering the multiverse, one cream at a time
We started with one cream and today we're the go-to brand for men in more than twenty countries. What's next:
- Reach more places Spain, the UK and Italy are home, but we want a bloke in Amsterdam or Dublin to have us as close to hand as one in Madrid.
- Get off the screen The Carmila pop-up was the first time anyone could smell our bottles before buying them. It won't be the last.
- Stick our nose in where it isn't wanted We started with the face. Now there's hair, body and supplements too. And a few things we can't talk about yet.
We like creams the way we like our favourite people: #stupidlysimple, effective and good fun.
Free shipping over €59 · 14 days to return · Free samples in your order
More than 37,000 people have already taken it.
Questions you ask us
Who is behind Siwon?
Live Out Solutions, S.L., a Spanish company based in Madrid, founded by Manuel Mercado and Pedro Romón in 2020.
Where are the products made?
In two labs, one in Madrid and one in South Korea. The formulas are our own.
Are the products vegan?
Yes, all of them. Also cruelty-free and dermatologically tested.
What kind of products does Siwon make?
Anti-ageing face care, hair treatments, oil control, body care and men's intimate hygiene. More than 30 products.
Has Siwon won any awards?
Yes: Patrones de Ideas by Scalpers and Forbes (2022), Netmentora Madrid (2022), the Startup Award at Innovacosmetics (2024) and the DNVB Awards by Carmila (2024), plus finalist at the Beauty Cluster Digital Beauty Awards in 2022 and 2023.
Where can I buy Siwon besides this website?
On Amazon and TikTok Shop. In physical shops we're currently only in Spain and Andorra, in Druni stores and partner pharmacies.
Do you ship across Europe?
Yes. We ship across the EU from Spain, with no customs charges. We also have dedicated stores in France, Germany, Italy and Portugal, and a separate UK store at siwon.co.uk with its own warehouse.