In Korean, Siwon means 'cool', 'awesome' and even 'fresh'; so you can imagine the kind of thing we do.
We're a brand for a bunch of dirty-minded folks with clean consciences. For those of us who want to take care of ourselves and improve our appearance with results… but who are over obsessive and complicated.
Summary in 1 minute
How? By embracing and celebrating our quirks and contradictions. By encouraging a world of possibilities to explore instead of one of standards to meet. By forging community among people who feel like they don't fit in.
We all need a sense of belonging and a feeling of progress. Let's talk openly about beauty, body image, mental health, and emotions; without baggage. Because loving and caring for yourself should be synonymous with having a great time.
Because we want to enhance your appearance and make it show, with sky-high confidence and non-stop dancing, in an atmosphere of perpetual Thursday fun. Our thing is relaxed masculinity, sustainable hedonism, and enjoyable self-care.
WHAT MOVES US TO HOLD THIS PARTY
There are few things that are really worth getting excited about. But for those that do, we leave our skin. He lifts us from our seats:
We've all come to this planet to enjoy experiences that bring a smile to our faces. And this one was no exception.
Because, although we've been taught to go around with skin of steel, we all have ups and downs, lapses in judgment, rough edges... and above all, the right to feel cool every day.
Making substance (and not appearance) a lifestyle and knowing that warmth, good vibes and a bit of mischief are not incompatible with doing things well.
This is set up by two partners, Manu and Pedro, two guys full of enthusiasm and eager to have a good time while throwing positive karma points into the world.
…we hope you love it as much as we do.