“And one day, someone on the street called me 'Sir' and at that very moment I stopped being young.”. Anonymous.

Siwonero #1: I want something for wrinkles...
Siwonero #2: Do you have anything for crow's feet?
Siwonero #3: I'm already getting on in years and the years are starting to show on my face...

Fine lines and wrinkles are an inevitable part of the adventure of leveling up year after year. Romantically speaking, they tell the story of all those laughs and shared moments.

That said, We all appreciate a little help to make our appearance more subtle. 😅; so it was only a matter of time before we launched a cream (WOYOUNG) with our signature to blur them. Today we'll tell you all about its benefits and our thoughts while we were designing it.

HOW IT ALL STARTED – THE INSPIRATION AND THE JOURNEY

So, you were practically begging for it, and if we have a men's cosmetics brand... well, obviously sooner or later we were going to launch a wrinkle cream.

That's right, we took almost It took 9 months to design. Go Siwon!

Because, like a good one-night stand, we're easy to get excited about but hard to commit to. For our ideal night cream to truly win us over, it had to:

1. To function
It annoys us (not to say it deeply and personally pisses us off) when we see brands (we don't name names, we prefer to throw the stone and hide our hand) 😈They sell water mixed with wild herbs and false hopes at exorbitant prices. Our cream had to be packed with ingredients that are scientifically proven to work (even if they're pricey) and in the relevant percentages so that you actually see the effects with use; not just wishful thinking.

2. That it would be amazing to feel it
Most of the night creams we tried felt heavy or oily… like a glob of tar on your face that you don't want to go to bed with every day. So we looked for something super light and fresh… and we found a gel-like texture—almost like cotton candy—that leaves your skin silky smooth. Absolutely amazing and wonderful.

3. That it wouldn't cause problems
Avoiding or compensating for anything that causes allergies and irritations to your skin, since retinol has a very bad reputation for irritating it.

Thus, after many trials… it emerged WOYOUNG.

WOWYOUNG, WHAT IS IT FOR?

It's a significant pro-aging cocktail that it has.

• Retinol to 0.3%.
  
• We'll talk about retinol in detail later, but just know that it's the most proven and effective anti-aging ingredient to date. Like the yellow star for Mario. It reduces fine lines, firms the skin, makes it look smoother… and as an added bonus, it also helps with uneven skin tone, oil production, and acne-prone skin (micro-drops).
  
  
• WOWYOUNG carries pure retinol and encapsulated retinol. Encapsulated means it has a slow release throughout the night (like those double capsules from the washing machine or dishwasher) so that you receive doses little by little.
  
  
• Peptides, They're like Lego blocks that help your body build collagen and elastin fibers so you have skin as smooth as a drum or Nicki Minaj's ass.
  
  
• And finally, since retinol and peptides are going to put your face to work quite a bit, we've added a series of soothing ingredients to prevent your skin from feeling sore, such as... Centella Asiatica, he Green Algae or the Hyaluronic Acid.
  

WHEN DO I USE IT?

At night Before going to bed, EVERY day (it takes less than 10 seconds to put it on and you'll notice the difference, I promise).

However, just as we guarantee results, we also tell you things clearly and directly:

• The key is the constancy, like when you exercise regularly or decide to eat healthily.
• It's okay to have a 'cheat day' and forget it for one day... but if you keep skipping it week after week... you're just throwing money away.
• You'll see initial results starting from the first month, and much more significant results from the second month onwards (that's how retinol works... there are no shortcuts in cosmetics).

So you know, it's wonderful to get older and accumulate EXP points... but it's also great and we're not going to feel guilty about investing in self-care and treating ourselves with love and affection.

Because it's good to want to enjoy life to the fullest and savor every moment of each year, relishing them to infinity.

Siwon
We do cool, right!