A men's cosmetics brand? With Korean inspiration and a cheeky sense of humor? Dude, you're crazy... I'm totally blown away by the idea. Let's get to it!
About Siwon: Hello world... Siwon speaking.
Hello, we are Siwon.
A men's cosmetics and wellness brand for a group of dirty-minded, clean-conscienceed men who are driven by moments of indulgence, twerking and dancing, 4k and 5G, tiki tiki meow meow… or add whatever enjoyable verb you deem appropriate.
Because the key to our whole party is to focus on the fun aspects of the world of creams:
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May you and your ego-worshipping moments be the true protagonists who set the pace of this story,
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The formulas, active ingredients, and sexy packaging of our products are guaranteed, but they take a back seat.
Because at Siwon, we're here to PLAY. Because you already have too many stories and rules to follow. Because cosmetics (like everything else in life) shouldn't be complicated, intellectual, or mandatory. Because, first and foremost, they should be effective, accessible, and safe; but above all, playful.
What we sell at Siwon: good stuff for your best self.
If you look at everything we release into the world, you'll see that there are several things in common:
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Products that have 1 or 2 active ingredients in very high percentagesOf those that work and are scientifically proven to give results.
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Asian natural ingredientsBecause we're into the geeky stuff, and because if people in those countries live so long and have such baby-soft skin, there must be a reason.
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Lots of love and neurons dedicated to the light textures, colors and smells…because, like with food, we should all eat without salt, without oil, and only brown rice… but then everything would be fucking boring.
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A leisure time or a situation in your life to enjoy it. Moving beyond patronizing or scientific lectures trying to teach you something new. It's easier for you to associate our products with moments that bring back good memories.
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Lots of love Telling you things the way we would with our best friend, with somewhat random inspirations: from comics and manga, memes and jokes, dark humor and positivity 50/50…
What motivates us - Why we're here and why we're throwing this party
At Siwon, we went from obsessing over being the 'perfect man'; the one who has to be a fitness model, globetrotting influencer, digital nomad, entrepreneur at 19, … just because.
We didn't come to this planet to meet impossible standards, but to enjoy experiences that bring a smile to your face when you remember them.
We love rebels, explorers, nonconformists, scoundrels… those who laugh at themselves and do their own thing. Those who create their own memorable moments without following other people's rules.
It's okay not to always be okay. We all have the right to our contradictions, to our low moments... but also to be delighted with who we are, to enjoy taking care of ourselves and working hard every day without feeling overwhelmed in order to level up.
Little by little, we want to get together with these friends and colleagues who understand the world the same way we do; to have a laugh, spread good vibes and give away positive karma points as much as we can.
And that's all for today. This is the first chapter of the story of two turkeys who started out selling cream to other turkeys. Let's get this party started!
We do cool, right!
