Of Goblins, Hobbits and New Year's resolutions

Yes, we admit it... we have been sleeping a little too much in the cave and only now, post-hangover from horseback riding and powder puffs, are we setting ourselves up for the new year's resolutions 🙈 We are what they say, a walking example of Goblin.

Goblin Mode –word of the year 2022 and… vital mood for 2023?

According to the Oxford Dictionary the word of the year 2022 and that came to compile the global sentiment was ‘Goblin Mode’. According to them, it refers to “lazy, careless or greedy” behavior. Typically in a way that rejects social norms or expectations.”

The story that the media made up was something like:

In 2020 with the pandemic, the group dedicated themselves to abusing tracksuits, showering less than usual and normalizing behaviors such as binging on Netflix while scrolling through Tinder or eating a family bag of chips in one sitting... because Yeah.
When we started going out in 2021 and 2022, the TikToks returned of refrigerators full of perfectly organized organic vegetables and influencers with pastel lives who at 5 am are doing yoga in the middle of an Avatar-type landscape.
The 'Goblin mode' then raises the 'f*ck you' to those 'perfect' lives. The protagonist of the Wednesday Adams series is a bit of a bummer but without so much filter or pop adolescence dramas.

Beyond the coolness of the newly invented life philosophy... the very choice of the word Goblin... hid a true act perpetrated by Goblins; a subtle and ironic anecdote that went unnoticed.

Goblin Mode ON - #hijoputismo for the LOLs

It turns out that the Oxford Dictionary in 2022 decided that Internet users themselves would vote for the most important word of the year. You could vote for 'metaverse', 'hashtag', 'co-working', ... but of course, the internet worked its magic and because of the laughter 'Goblin MODE' took 93% of the votes.

#Real that by grace, not because the group thought about whether or not he used the word in his daily contexts like he goes into goblin mode when he comes down to eat his girlfriend's potorro' .

And the thing is that goblins... always, are some #fuckers... for the laughs. That is its true essence.

Throughout European folklore, goblins were those bad-ass mythological creatures that caused domestic problems: they unpaired your socks, they cut your mayonnaise, they blew out your light bulbs... and they got mad at you while they hid after doing it.

In more recent times, the goblin, once again stands out in the territory of gamers to describe a 'way' of playing: the one in which you proactively display any behavior for which you would be socially canceled or for which you would have ended up burned at the stake centuries ago:

Put a SIM in a room and remove the door or put it in the pool and remove the ladder and stay to observe…
Go in Grand Theft Auto behind grannies with a bat...
Go after the weakest (and youngest) rival in Counter Strike with a knife...
That you care more about bitching at Mario Kart rivals and pushing them off the track than about winning...
[...]

Without reason, agenda or ultimate purpose. For the laughter, the compulsion and the desire to unleash your most destructive version in the open world (and without consequences, please).

2023 The year of the… “Hobbit”?

A long time ago a troubadour said: I'm no longer a Gremlin, I'm no longer a badass, I'm no longer looking for trouble...

If 2022 gave voice to the feeling of identifying with weak, imperfect and angry little beings... for 2023 we want to keep the good of that, but without the bad stuff.

Goblin has had its function as a “shelter” term: as an oasis and common home for all of us who have ever wanted to be the worst version of ourselves. The perfect term that captured that feeling of wanting to loosen the leash and tight pressure during the collective pandemic trauma. But after the tantrum, we are left with a superpower: that of the catharsis of indulgence and authenticity. That of getting rid of the public mask once and for all.

Therefore, our goal for 2023 is to upgrade Goblin… To hobbit. Neither 'aesthetic', nor immaculate, nor perfect... but somewhat less bastards, more self-indulgent and with a belly full of self-love and good intentions.

You are a hobbit if one day you decide to have breakfast twice and then go back to bed. If you spend a happy Sunday in your cave, without socks or any social interaction. If you find pleasure in having homemade food prepared in Tupperware for a whole week... or a winter.

Hobbits are also about shelter, caves and drinking warm things. Maybe, like the Goblins, they go a day without showering or go down to the supermarket in their pajamas for a loaf of bread... but they're not bad. His only purpose in life is to want to be healthy enough... to be able to punish himself from time to time (and here punishment is not a negative word... it is the type of punishment that Bad Bunny or Rauw Alejandro tells you about in their ballads)

2023, welcome year of the Hobbit

PD: Goblin, Hobbit, orc... choose the race you want but every epic adventure and cool map is not complete without a Dragon.

Whatever your way this 2023, add our cream Dragon Shot for a hydrated adventure worthy of Game of Thrones.

DRAGON SHOT

MOISTURIZES, REMOVES SHINE AND ANTIOXIDANT

Moisturizer with water-cream texture and anti-shine for daily use.

MORE INFO

We do cool right,
Siwon

🚨 Attention to all units. This is an emergency call, beibi. Man with skincare overdose. We need reinforcements.🚨

📣 Siwon, speaking: we are forced to release an urgent statement.

We are experiencing an avalanche of creampies:

With asset names more complicated to pronounce than IKEA furniture
With lists of ingredients that leave you more cross-eyed than the magic eye books from when you were a kid (memory unlocked)
With 'it's natural', 'clinical results', more is more...

Pure cosmetic gluttony, hey.

And in the end you, full of junk and without really knowing why.

For this reason, and to practice conscious cosmetic hedonism - few things, but with great taste and intention - we have prepared this guide with the richest and healthiest cosmetic vitamins for your face. We will touch it and expand it from time to time.

VITAMINS FOR YOUR SKIN

Vitamina A 🥕 'A'… de AA: Anti-Aging

What is it?
Some eat carrots in pairs. We are more into slathering ourselves in retinol, vitamin A in the form of a cosmetic active ingredient. It is the best known anti-aging: it reduces wrinkles, expression lines,…. Stimulates the renewal of your skin (Wolverine-style) by making the 'factory go into overdrive' to produce those things that are lost/slowed down with age: collagen, proteins, etc.

How does your face look?
Well, with a fresher appearance... cooler than James Dean in his younger years.

Where do I find it?
In our WowYoung pro-aging night cream

👉Do you want to know more? Debunking myths... retinol

Vitamin B (3) 💃 'B3'... good, pretty and beautiful

What is it?
Also known as niacinamide, it is the “anti-system” vitamin by nature: anti-spots, anti-inflammatory, anti-pimples, anti-redness and, therefore, anti-haters. It is such a democratic ingredient that it works for almost all skin types. (Yes, it turns out that niacinamide is more tolerant than Roy Galán.)

How does your face look?
Well, to touch your palms with joy when you look in the mirror.

Where do I find it?
In our Handsomefyer tuner

👉Do you want to know more? Handsomefyer , the instant tuner

Vitamin B (5) 🙏 'B5' from… with hydration and lubricating I put it into you…

What is it?
If in this lottery that is life, you have had to deal with dry skin, tighter than Lomana every winter, panthenol or vitamin B5 is your ally in this tough battle.

How does your face look?
Hydrated, hydrated. In addition, there is some study that attributes some anti-inflammatory and regenerating action to your skin's natural barrier as if it were Easter Sunday.

Vitamin C 🍊 'C' Color of the sand of the Camino Rocero

What is it?
The most searched ingredient for Britney in 2007. It has many functions, but above all it stands out for providing luminosity to your face.

How does your face look?
Lola Flores said that “the shine in your eyes cannot be operated on”… but you won't find the luminosity that remains after using vitamin C in the morning, not even with the Kardashians' favorite surgeon.

Where do I find it?
It's also in our Handsomefyer all-in-1 tuner

Vitamin D ☀️ 'D' de Dame cremita

What is it?
The vitamin that comes from space. The one that warms you and brings out your colors. The taste of the sun on the face.

How does your face look?
Well, actually, getting tan... is secondary. Vitamin D helps more with the general health of the skin, hair, muscles... even teeth and bones. When you lack vitamin D, your body knows it.

Where do I find it?
Sunbathing but without going overboard. 10-15 minutes, 3 times a week (depending on your skin type) is more than enough. Don't act like that, otherwise you'll age faster and worse than Christopher Nolan's movies.

Vitamin E 🌊 'E' from mirror mirror…

What is it?
Vitamin E or tocopherol - we know, it sounds like a prison nickname, but the benefits of its use are much more enjoyable than scary -, it is an absolute antioxidant. And, if that were not enough, it is capable of extending the useful life of other cosmetic active ingredients: the little blue pill of skincare.

How does your face look?
Well, protected: from the weather, from pollution and from free radicals (which are not angry anti-system).

Where do I find it?
Well, for example in Dragon Shot , which in addition to leaving your face hydrated, you will notice that your shine disappears during the day.

👉Do you want to know more? Agüita, baby – moisturizing for your skin

Take a vitamin when you fall in love

If that La Fiesta song already said it: take vitamins...

For breakfast, for lunch, for a snack, for dinner... and even for snacks if necessary.

With good vibes, a pinch of nose and, 🧪 The recipes, always with substance.