Sustainability and creams: green cosmetic jokes or the green cosmetics joke
Under the guise of Earth Day, we want to share our 100% personal, subjective point of view, backed by the authority granted to us by… our penises:
- The cosmetics industry has a pending issue with sustainability.
- Many brands, under the guise of sustainability, go too far and play a game of cat and mouse (they make one mistake and then 20 more) on purpose (to sell more) or, much worse, because they end up believing their own Captain Planet-style salvation story
- That ends up making all of us who make creams look bad because people are suspicious.
- We believe (and preach) in a sustainability that is more about subtle action than empty rhetoric, about quiet actions rather than shouting slogans, about impact rather than slogans... sustainable, not unsustainable.
The cosmetics industry (and, in general, anything that has the word 'industry' associated with it) POLLUTES.
That's right. In the case of brands like ours, here are the Top 5 enemies that most bother Mother Earth:
- Plastic production. 📦 It is estimated that the cosmetics industry produces 120 billion packages and non-reusable plastic packaging per year, in addition to other odds and ends such as applicators, sponges, tubes….
- CO2 production. 💨 If you manufacture and transport things, you produce CO2. In cosmetics, that includes everything from the ingredients to the packaging, to the delivery to your home…
- Water consumption. 💦 It's not just the amount of water that ends up in your moisturizer, but also the liters used for growing 'natural' ingredients, in factories, …
- Intensive crops. 🌱 There are ingredients that, however natural and eco-friendly they may seem (shea butter, rose oil, bakuchiol), do enormous damage to Mother Earth by exploiting the soil beyond its capacity.
- And the most toxic ingredient of all: greenwashing.
Green is the new black (or I'm green for show)
- They pass off words like vegan, natural, or bio as 'sustainability'... when nothing to do with it…
- They fill shelves with slogans like toxic freeCruelty-free and without preservatives or colorings like yogurts, which mean absolutely nothing
- They loudly announce their collaboration with villages in Africa to cultivate exotic ingredients… without mentioning the environmental impact of the crops or how much CO2 is used to transport them to Spain…
- They hire the model and say they are cleaning the seas… while squeezing their suppliers until they are 100% squeezed dry and without economic capacity.
Come on... everyone's more of an environmentalist than Greta Thunberg on a bad day... and getting the same grade in 'ecology' as Thunberg herself did on her university entrance exams...
With all that commotion, people get tired and raise an eyebrow. 🤨
There are studies that say that the 70% of consumers...they don't quite believe that cosmetic brands are championing any social cause. #WeDeservedIt
Our vibe: less lirili, more lerele.
In Siwon we go green
We don't intend to lecture anyone about anything, we just want to tell you how we translate 'sustainability' to the part that concerns us:
- Sustainability is “beret” = fundamental. Without that, we wouldn't have gotten into the world of creams. It's logical, reasonable, normal. It's not something to make a big deal about these days. It's like going out on the street and proclaiming that we treat people well or that we obey the law… well, we wouldn't expect anything less, you know.
- We embrace the green chemistry: It's more about the efficient and effective use of resources and minimizing intermediate waste in manufacturing processes... than worrying about whether an ingredient is of natural or chemical origin.
- Communicating toxic-free. It's not the ingredients that cause harm in cosmetics, but misleading language. That's why we prefer to tell you things simply and admit our mistakes when we've made them.
- Working on a 360º sustainable model. Because a business... is either sustainable... or it isn't. And for us, sustainability means money in the bank at the end of the month... and also doing things right (paying suppliers fairly, not harming the planet or anyone else, offsetting our carbon footprint, ...).
- Practicing responsible hedonism. Because we're tired of feeling bad when we forget our reusable shopping bag at the supermarket. We believe it's possible for you to enjoy a bath or the feel of a lotion without worrying about harming the planet.
PS: Yes, we also plant trees in the Picos de Europa mountains to offset our CO2 emissions, and we're working to make our packaging increasingly sustainable…
But today the topic is about going beyond easy newspaper headlines.
If you buy from us, let it be because you want to... we'll do what's necessary behind the scenes to expand your positive karma points as much as possible.
We do cool right,
Siwon
