Sustainability and creams: green cosmetic jokes or the green cosmetics joke
With the excuse of Earth Day we want to tell you our 100% personal, subjective point of view and protected by the authority that our nepe gives us in this regard:
- The cosmetic industry has a pending issue with sustainability
- Many brands, with the excuse of sustainability, go overboard and play Parcheesi (they eat one and sing 20) on purpose (to sell more) or, much worse, because they end up believing their own Captain Planet-type salvation story.
- That ends up making all of us who make creampies feel bad because people distrust
- We believe (and preach) in a sustainability that is more of a lerele than a lirili, of low-key actions than of stickers shouting on bottles, of impact and not of a slogan,... sustainable and not UNsustainable
The cosmetics industry (and, in general, anything that has the word 'industry' associated with it) POLLUTES.
It's like that.
In the case of the activity of brands like ours, this is the Top 5 enemies that annoy Mother Earth the most:
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Plastic production. 📦 It is estimated that the cosmetics industry produces 120 billion non-reusable plastic containers and packaging per year, in addition to other gadgets such as applicators, sponges, tubes...
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CO2 production. 💨 If you manufacture and move things, you produce CO2. In cosmetics that goes from the ingredients, to the packaging, to the transportation to your home...
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Water consumption. 💦 It is not only the amount of water that ends up in your moisturizer, but the liters that are used to grow 'natural' ingredients, in factories,...
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Intensive crops. 🌱 There are ingredients that, no matter how natural and eco-friendly they may seem (shea, rose oil, bakuchiol) do enormous damage to Mama Earth by exploiting the soils beyond their possibilities.
- And the most toxic ingredient of all: greenwashing.
Green is the new black (or I am green because of the posture)
- They pass off words like vegan, natural or organic as 'sustainability'... when they have nothing to do with it ...
- They fill shelves with slogans such as toxic free , cruelty free and without preservatives or colorings like yogurts, which mean absolutely nothing.
- They announce with great fanfare that they collaborate with villages in Africa to grow exotic ingredients... without talking about the environmental impact of the crops or how much CO2 is spent transporting it to Spain...
- They hire the model and say that they clean the seas... while they squeeze their suppliers until they are 100% squeezed and without economic capacity.
Come on…. all more defenders of the environment than Greta Thunberg when she has the day crossed... and getting the same grade in 'ecology' as Thunberg herself in selectivity...
With all that commotion, the people get tired and raise their eyebrows 🤨
There are studies that say that 70% of consumers ... like they don't quite believe that cosmetic brands are champions of any social cause. #WeHaveItDeserved.
Our vibe: less lirili, more lerele.
In Siwon we turn green
We do not intend to give lessons to anyone about anything, just to tell you how we translate 'sustainability' to the part that concerns us:
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Sustainability is “beret”= fundamental. Without that, we would not have gotten into the world of creams. It is logical, reasonable, normal. Nor is there anything to hype about that nowadays. It's as if we went out into the streets to proclaim that we treat people well or that we comply with the law... well, we don't expect anything less, listen.
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We embrace green chemistry : which is more about efficient and effective use of resources and minimizing intermediate waste in manufacturing processes... than about whether an ingredient is of natural or chemical origin.
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Communicating toxic-free. It is not the ingredients that are harmful in cosmetics but the misleading words. That's why we prefer to tell you things simply and admitting, when we have them, our mistakes.
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Developing a 360º sustainable model. Because a business... is either sustainable... or it is not. And sustainable, for us, means money in the account at the end of the month... and also doing things well (paying suppliers fairly, not bothering the planet or anyone, netting our carbon footprint,...).
- Practicing responsible hedonism. Because we are tired of feeling bad when we forget the plush bag when going to the supermarket. We think it's possible that you can take a bath or enjoy the feel of a cream without having to worry about ruining the Planet.
PS: yes, we also plant trees in the peaks of Europe to cancel our CO2 and we are working to make packaging increasingly sustainable...
But today the topic goes beyond the easy newspaper headlines.
If you buy from us, let it be because you feel like it... and we will do what is necessary to expand karma positive points as far as possible.
We do cool right,
Siwon
