We take off the mask: bring out the super geek inside you

Hi, we're Siwon, and today we want to confess that… we're geeks (in case you hadn't figured it out already). Not losers, not dopes, not suckers, not weirdos, not nerds, not geeks… If you're going to say it, say it properly: F 👏🏻 R 👏🏻 Yo 👏🏻 K 👏🏻 YO.


We've been called that our whole lives. Chances are you have too. And we're 99% sure that the guy who used to bully the nerds at school... has now gone to the dark side.

With that, and because this week has been Geek Pride Day, we have come to acknowledge that we are geeks as much as anyone, openly and without hesitation.

Let's get down to business 👇

Textbook geeks: the official bore

The RAE says that a geek is “extravagant, strange or eccentric”, “picturesque and extravagant person”" either “a person who practices a hobby excessively and obsessively”And that definition may have been true to reality… back when the word geek didn't yet appear in the dictionary.

Back when reading comics or dressing up as Chewbacca for carnivals was for "weirdos." When being a geek was only synonymous with thick glasses, hair clips, and role-playing games in a basement. Luckily, The geek movement has expanded its boundaries and things have evolved. (either digivolved).

Being a geek is trendy now.

Nerd is the new sexy 🥵

Don't get confused, we're not talking about whether Clark Kent looks better with glasses than Superman without them. There are plenty of examples:

  • Now the girl who used to call you a geek at recess has her whole room decorated with Harry Potter themes.
  • The one who called you a geek in the hallways She cried at the end of “Avengers: Endgame 2”.
  • Now, someone who plays Dungeons & Dragons isn't necessarily more of a geek than someone who makes memes about it. Temptation Island.
  • Now, being a huge fan of Messi or Evangelion is at the same level of geekiness.
The geek world has opened its doors to so many people that it has become a Guaranteed blockbuster: the average Spanish geek spends 270 euros annually collecting memorabilia related to their hobbies (we neither confirm nor deny that this figure is infinitely higher in the case of Edurne and her army of Funko Pops).

But… What kind of stuff are today's geeks made of?

X-ray of a Spanish geek

Well, if you wanted data, Here are two cups:

  • When a geek falls in love, he doesn't feel butterflies, he feels aliens in his stomach. (Okay, we made this one up, but it was almost justified.)
  • 60% are men, (go that 40% of women!!).
  • The vast majority are between 20 and 39 years old (the real geek boom came between the 80s and 90s with movies from our childhood, anime, bookstores with comics that we didn't even know how to pronounce...).
  • Only 65% ​​of people who are recognized as geeks by their colleagues identify with that label.
  • Although 69% of Spaniards consider him a bit of a geek, Only 1 in 4 is proud to be oneAs you can see, not all heroes wear capes.

Accept it:

We all have a geek inside us.

What does it mean to be a geek? You ask, while you plunge your lightsaber into who-knows-where. What does it mean to be a geek? And you ask me that? You're a geek. We're all geeks. We're all geeks.

We've all practiced the Kamehameha.
We've all had a laugh, even if it was just for the laughs.
We've all spent a summer playing Pokemon.
We have all uttered the magic words "es leviosa, no leviosá".
We've all done the "I am your father" Darth Vader thing.
We've all gotten angry at Game of Thrones spoilers.

And those who haven't done it or aren't willing to ever try it can rest easy. Especially in the event of a zombie apocalypse, because they only eat brains (JK).

It will always be infinitely more boring to reject geek culture than to fantasize from time to time about epic, impossible, and movie-like worlds. So if you change your mind, we'll be waiting for you on the dark side.

Lots of geeky pride and tons of love.🤘

PS: This week's post is sponsored by (imagine the Star Wars intro playing to build tension)...


Our Heroes' Recharging MaskA hydrogel face mask with a recharge-like effect that takes you from hot to super hot. We'll just say that we don't know a single superhero (except Deadpool, he doesn't count) who doesn't have skin as smooth as a baby's bottom. There must be a reason for that.


HEROES' RECHARGING MASK

Hydrogel face mask with a revitalizing effect. Hydrates, refreshes, helps with blemishes, and reduces wrinkles and the effects of the previous day's hangover. Pack of 4.

We do cool right,
Siwon