Why does SIWON even appear in your soup?

Why does SIWON keep popping up everywhere you look?

(AND IT'S NO COINCIDENCE)

If you've recently felt like SIWON is following you around and popping up everywhere... relax. It's not you. It's us. 😅 Today it's time for a dose of ego-blog, which many of you (2 people) tell us you like us to tell you from time to time about what happens behind the scenes.

5 raisins that they sew in SIWON lately

As we approach the end of the first quarter of 2026, we can share several headlines with you:

THE INTERNET HAS GOTTEN OUT OF OUR CONTROL (AND WE DON'T WANT TO STOP IT)

Last year we started featuring ourselves in our online ads (who else could speak with more conviction about our products?). This year, we decided to open the door for any of our customers to talk about SIWON. No textbook influencers. No perfect scripts. Just ordinary people. Everyday guys. Sharing their opinions, trying things out, showing off. The result: a small invasion of men talking about creams online, a community nearing 40k on Instagram, and, above all, people who comment, share, recommend, have a laugh… and come back for more.

WE HAVE PROBLEMS BECAUSE WE SELL TOO MUCH (YES, IT'S A PROBLEM)

In 2025, we doubled our 2024 results, and we're on track to do the same in 2026. This year, we started with a policy of overstocking to avoid running out of cream during peak periods. Spoiler alert: it hasn't worked. We're still selling out of our bestsellers week in and week out. The ongoing wars and the collapsed international supply chains from Korea aren't helping, and they're hitting us hard (but that's how we like it).

IT'S BEING THE YEAR OF HAIR (HAIR-HAIR, AS THE BARBER SAYS)

This year, after (too many) months of formulation, we've made a strong start in a category many men have been thinking about: hair. With launches like Growzilla and Follicool, we've fully entered the men's hair care market with products designed to address hair loss and improve hair health. And since their launch, they've joined our select club of bestsellers.

WE HAVE UNEXPECTED VIRAL VIDEOS: YOUR CUCU AND YOUR PEPE

If there's one product launch that's taken off without warning, it's Cheeky Bum-Bum. Yes, the depigmenting soap for underarms, groin, butt… and all areas. A product that, like our entire philosophy, combines effective ingredients, a luxurious feel, and playful branding… and has fans of all backgrounds, genders, and positions absolutely delighted. Add our Giggleberries penis conditioner in a pack… and you've got a winning combination.

And there's a lot of pizza in the oven...

And we don't want to go on too long, but as a final touch:

We are physically present in almost every province of Spain thanks to Druni, El Corte Inglés, pharmacies specializing in dermocosmetics and cool barbershops.
Spain is still home, but the UK has become our second home, followed by Italy, France and Germany.
If there's one thing we've learned this quarter, it's that launching products is coming along... dangerously well for us... stay tuned for what's coming.
We've expanded our warehouse (more space, more stock, more chaos...).
Two investment funds and a VERY large men's lifestyle brand have tried, let's say, to lure us into bed. For now, we're sticking to our guns.
The experience of opening a temporary pop-up shop also left us with a good feeling and a desire for something more serious…

SO... WHAT DOES THE FUTURE HOLD FOR YOU?

In a context where men's cosmetics, men's intimate care and men's skincare are growing throughout Europe…the summary would be (for those who want the headline):

Online and retail expansion in Spain.
Sustained year-on-year growth.
New best-selling releases.
International expansion in Europe

And if you're not into bullet points... well, I have no idea. I suppose it's about continuing to grow as a means (not an end) to maximize the positive karma points we distribute to the universe in the form of creams; multiplying the number of products that change the face (the penis, the butt, the mane, ...) of our clients; consolidating a company that feels like a tribe; going to bed exhausted, but happier and richer than the day before... and doing all that, day after day, with lots of tiki-tiki meow-meow.

If you've made it this far... maybe it's time to find out why so many people are talking about SIWON.

P.D. : This week's blog post is sponsored by your in-between-season ally Handsomefyer. Sepsi face in 20 seconds and treatment whether it's an indoor or outdoor plan.