The Anti-Natural Side of Natural Cosmetics

What’s all the hype around "natural" cosmetics? Is “natural” the gold standard, while “synthetic” equals toxic? Is everything “natural” as wholesome as it’s portrayed? Today, we’re going au naturel—direct, no filters, and diving headfirst into the myths and truths of "natural cosmetics."

WHAT DOES “NATURAL” EVEN MEAN?

When it comes to creams, when people talk about 'natural cosmetics' they may be referring to creams made with ingredients of natural origin that come directly from plants. 🌱, animals 🐌 or minerals 🪨. Or they may also be referring to creams made with 'simple' manufacturing processes: just crushing, pressing or distilling ingredients is 'ok'… but it is not 'natural' to use the rest of the laboratory's 'appliances' to 'cook' a cosmetic cream.

On the contrary, 'synthetic' is everything that is born or manufactured in a laboratory.

So far, so good, but be careful, Putin is using the wrong words. Because it seems that if you are natural you are synonymous with sincere, simple, down-to-earth, familiar, normal, habitual… And that people who are not 'natural' are false, artificial, strange, alien… and nobody wants to be the odd one out in class… or do they?

YOUR “NATURAL” BIAS IS LYING TO YOU

In the collective imagination, when someone hears the word 'natural', what they automatically translate to is that the cream in question is safer, more ecological and effective than the alternative.

Well, we hate to burst your bubble, but no.

SAFER – ABSOLUTELY NOT
- Natural cosmetics are VERY limited in the type of preservatives they can use and the ones they use are less effective than synthetic ones. In other words, you are more likely to end up with jars full of bacteria that expire quickly.
- Furthermore, nature itself is a brutal source of allergies: nuts, citrus fruits, pollen… and specifically the essential oils that your aunt loves, herbs, are an inexhaustible source of skin reactions year after year.
MORE ECO-FRIENDLY – NO WAY
- Extracting essences in a 'natural' way has a huge environmental impact (a lot of cultivated land, a lot of water, a huge carbon footprint, etc.) for the little that is extracted from them.
- Taken to the extreme, there are specific crops such as Argan in Morocco or Shea butter in Africa... that are putting the biosphere and the social fabric of the regions in jeopardy (even if they disguise it as charity).
MORE EFFECTIVE – IMPOSSIBLE
- By definition, in a laboratory you control: concentration levels, temperatures, presence of organisms, etc. The 'chance' inherent to nature... is usually the enemy of predictable results.
- And as for the results on your skin… well, look, we all know someone who prefers to cure the flu with infusions instead of medicines. Denying evidence, human evolution and scientific literature is stupid… but there are many of those. Human stupidity is often more dangerous than artificial intelligence.

EMBRACING THE ARTIFICIAL

Your little face doesn't give a damn if something comes from the garden or a test tube, The only thing that matters to her is that they match and tilín. Your skin likes to be cared for with ingredients that give you pleasure and not allergies and with products that give you a boost when you look in the mirror. The key word is BIOCOMPATIBILITY. So send your trusted naturnazi to hell.

P.S: And if you want to take all these unnatural stripes down the drain and make yourself a face that will make you want to be dragged into the garden 🍆… Get your hands on our Wowyoung, an anti-aging night serum with 0.3% retinol. Retinol synthesized in a laboratory. Retinol that leaves you wrinkle-free and with a face smoother than a cucumber in 90 days. Skip the infusions with local herbs.

Wow Young

Anti-age night cream with retinol.

Minimizes wrinkles, expression lines and combats acne.

54,99 €