Science, k-beauty vibes & a mediterranean soul 

(Read in your best influencer voice): People often ask, “What makes you different from other brands?” or “Why would your cream work when my [insert favourite supermarket here] cream doesn’t?” 

 
Sure, we talk about Design (with a capital D), the fun vibe, the fact our products smell damn good… but behind all of that there’s something more fundamental: our formulation philosophy. It’s the compass behind each product, the filter every idea must pass before it ever sees the light of day. 

OUR PRINCIPLES: ASIAN–MEDITERRANEAN DERMOCOSMETICS

1) DERMOCOSMETICS FOR MEN.

 

Dermocosmetics sits between skincare and dermatology: it uses ingredients with clinical evidence, in concentrations that actually matter, to create long-term changes in your skin. That’s why: 

  • You’ll find retinol, vitamin C or peptides in our bottles; all backed by multiple independent, reproducible, and statistically relevant studies. 

  • We tell you the actual concentrations (yes, the %). But we don’t play the “mine is bigger” game. Like with food, late-night parties or sex… the magic is in the sweet spot: just enough to enjoy and see results, without turning your face into a tomato. 

  • Designed for male skin. This isn’t about excluding anyone (if it works for you, use it—whoever you are). But it is about tackling issues statistically more common in guys: shine by mid-morning, visible pores, post-shave breakouts, razor sensitivity… 

2) KOREAN INSPIRATION.

 

K-beauty sets the global benchmark for innovation, and we take inspiration in three ways: 

  • ULTRA-LIGHT TEXTURES: essences, mists, serums… formats made for a culture where 10-step routines are the norm. Adapted to your life, it means formulas that don’t feel sticky—perfect for beards, stubble, and sweaty commutes. 

  • BOTANICAL ACTIVES: plant extracts that biomimic essential skin elements (dragon’s blood, centella asiatica, green tea…). If they’ve been used in Asian medicine for centuries, there’s probably a reason. 

  • PLEASURE-DRIVEN SELF-CARE: in K-beauty, skincare is as much about long-term wellbeing as food, fitness or fashion. We couldn’t agree more.

3) MEDITERRANEAN SOUL.

 

We were born in Spain—and some of that character inevitably seeps into our creams: 

  • We don’t brag/oversell the basics: cruelty-free, vegan, toxic-free (which is already the law, btw), green chemistry and sustainable sourcing… For us it’s hygiene, not hype. 

  • We’re more team players than solo stars. In a formula, that means equal respect for active dose, vehicle, base, preservatives and sensorial elements. Every ingredient has to earn its seat. If it doesn’t add efficacy, stability or experience—it’s out. 

  • We’re more street than lab. If you wouldn’t use it every day, wouldn’t be able to explain it to a mate in two sentences, or wouldn’t want to pack it for a trip—it’s not ready. 

SO WHAT’S IN IT FOR YOU?

  • EFFICACY WITHOUT DRAMA: science as the foundation, textures you’ll love, values without virtue-signalling. 

  • SIMPLE (NOT BASIC) ROUTINES: products that fit in your bag, deliver results you notice, and make you smile at the mirror. 

  • FEWER BOTTLES, MAXIMUM RESULTS: no endless choreography, no magical promises, no sticky layers or pH clashes. 

In short: less noise, more skin —yours, with the rush of work, gym, life and the occasional hangover.

P.S.: This week’s blog is proudly sponsored by our Morning Glory Pack: Cleanser + moisturiser + exfoliator. A live demo of what SIWON’s Asian–Mediterranean dermocosmetics can do for your face: fewer shine, invisible pores, and way more handsome. 

Asian-cañí dermocosmetics as we formulate at SIWON

(Read in your best influencer voice): People often ask, “What makes you different from other brands?” or “Why would your cream work when my [insert favourite supermarket here] cream doesn’t?” 

 
Sure, we talk about Design (with a capital D), the fun vibe, the fact our products smell damn good… but behind all of that there’s something more fundamental: our formulation philosophy. It’s the compass behind each product, the filter every idea must pass before it ever sees the light of day. 

 

PRINCIPLES OF OUR FORMULATION: ASIAN-CAÑÍ DERMOCOSMETICS

1) DERMOCOSMETICS FOR MEN.

 

Dermocosmetics sits between skincare and dermatology: it uses ingredients with clinical evidence, in concentrations that actually matter, to create long-term changes in your skin. That’s why: 

  • You’ll find retinol, vitamin C or peptides in our bottles; all backed by multiple independent, reproducible, and statistically relevant studies. 

  • We tell you the actual concentrations (yes, the %). But we don’t play the “mine is bigger” game. Like with food, late-night parties or sex… the magic is in the sweet spot: just enough to enjoy and see results, without turning your face into a tomato. 

  • Designed for male skin. This isn’t about excluding anyone (if it works for you, use it—whoever you are). But it is about tackling issues statistically more common in guys: shine by mid-morning, visible pores, post-shave breakouts, razor sensitivity…

 

2) KOREAN INSPIRATION.

 

K-beauty sets the global benchmark for innovation, and we take inspiration in three ways: 

  • ULTRA-LIGHT TEXTURES: essences, mists, serums… formats made for a culture where 10-step routines are the norm. Adapted to your life, it means formulas that don’t feel sticky—perfect for beards, stubble, and sweaty commutes. 

  • BOTANICAL ACTIVES: plant extracts that biomimic essential skin elements (dragon’s blood, centella asiatica, green tea…). If they’ve been used in Asian medicine for centuries, there’s probably a reason. 

  • PLEASURE-DRIVEN SELF-CARE: in K-beauty, skincare is as much about long-term wellbeing as food, fitness or fashion. We couldn’t agree more. 

 

3) 'ALMA' CAÑÍ.

 

We were born in Spain and we have to admit that there is something about our character and idiosyncrasy that affects how we formulate our creams:

  • We do less self-promotion than we should with our starting values: being “cruelty-free” or “toxic-free” (which is what the law requires you to do), vegan, practicing “green chemistry” (or sustainability based on optimizing inputs at all points in the production chain)...
     
  • We are more of a team than individual stars. In a formula, this means giving equal importance to the dosage, the vehicle, the base, the preservatives, the sensorial elements, and so on. Each ingredient deserves its place. If it doesn't provide efficacy, sensoriality, or stability, it's not invited to the party.
     
  • We are more street people than laboratory people: That's why we're asking you, and if you're not going to use us in your daily life, if you're not able to tell a colleague in a simple (but not straightforward) way what you're doing, if you're not going to want to repeat it, recommend it, and take it on a trip... it's because the formula isn't quite right yet. 

AND WHAT'S IN IT FOR YOU IN ALL THIS?

  • EFFICACY WITHOUT DRAMA: science as the foundation, textures you’ll love, values without virtue-signalling. 

  • SIMPLE (NOT BASIC) ROUTINES: products that fit in your bag, deliver results you notice, and make you smile at the mirror. 

  • FEWER BOTTLES, MAXIMUM RESULTS: no endless choreography, no magical promises, no sticky layers or pH clashes.

In short: less noise, more skin —yours, with the rush of work, gym, life and the occasional hangover. 

P.S.: This week's blog is sponsored by our Morning Glory Pack: Cleanser + moisturizer + exfoliator. A live demo of what SIWON’s Asian–Mediterranean dermocosmetics can do for your face: fewer shine, invisible pores, and way more handsome. 
<tc>Morning Glory Pack</tc>
<tc>Morning Glory Pack</tc>
Morning Glory Pack - Siwon
Morning Glory Pack - Siwon
Morning Glory Pack - Siwon
Morning Glory Pack - Siwon

Morning Glory Pack

This pack contains facial Cleanser + scrub anti-breakouts + shine-free moisturizer.

Cleanses, unclogs pores, anti-shine, skin regeneration.
77,99 €