Brother-in-law 2.0 - the man to whom nothing is a stranger

There was a time when the brother-in-law He dominated the Sunday dinner table. A man with a polo shirt tucked into his trousers, a glass of wine or beer in hand, and universal wisdom on geopolitics, climate change, or offsides.


He brother-in-law 1.0 It was the Google before Google. The GPT chat room that didn't read newspapers and confused questions about the G-spot with GPS coordinates or Karol G song titles. A textbook macho, opinionated, vehement, politically incorrect (think of Arévalo making gay jokes). Boomerism with a Brummel scent.

And although today we all recognize and laugh at the stereotype, perhaps we're not so different. Perhaps we all have a little bit of a know-it-all inside us. 

FROM BROTHER-IN-LAW 1.0 TO NEO-BROTHER-IN-LAW 

The internet has updated the concept of the 'brother-in-law'. If the "classic" brother-in-law needed an after-dinner conversation to share his wisdom, he new brother-in-law All he needs is a story and a Valencia filter or a 'juicy' thread on X to unleash all his rhetoric to the delight of all his followers. 

 

Miami confirmed it for me and the networks reinforced it; the force of destiny (as Mecano sang) or of the algorithm only expands like ripples in a pond (sic) and gives wings to the impact of its threads: support among equals, confrontation between opposites and exaltation of ideologies... which seen from a high vantage point are quite common.

Because yes, neo-brother-in-lawism is no longer about having baseless opinions, but about praising what is common; turning normality into a lifestyle.

 

The new brother-in-law doesn't do sports; he goes to the gym to do CrossFit, gets his beard trimmed at a barbershop, says 'it's worth it', books VIP tables with hookah, has an Instagram full of his beach photos, and eats a smash as a cheat meal (with a food review included. Yes, of a smash).

  

Read the Planeta Prize winner, watch the most awarded series of the season, leave El Hormiguero or La Revuelta on in the background, listen to podcasts, and shove self-help books disguised as stoic philosophy up your ass.  

 

He thinks he's questioning the norm, but deep down he's reproducing it (thanks Jose Maria, for sharing that today you went to the gym driven by motivation and not desire) 

“BASIC”, “NORMIE”, “NPC”: THE NATURAL EVOLUTION OF THE BROTHER-IN-LAW 

The new-boyfriend could mock the very things he consumes. Post-workout photos; chain restaurants, leisure activities in shopping malls. We laugh at the normie from our iPhones. We make fun of the NPC, but we end up overpaying for the trendiest summer destination.

 

And here's the magic of it: The new brother-in-law mentality is not fought, it is accepted, navigated, and embraced.Being a brother-in-law these days means knowing a little bit about everything, pretending you don't care about anything, and feeling superior because you know that, deep down, we're all the same. It's the nirvana of the contemporary ego: a permanent self-roast. 

POST-NIHILISM OR HOW TO ACCEPT THAT WE ARE ALL NPC BROTHERS-IN-LAW WITH A GOOD FACE 

We're not looking for meaning, just Wi-Fi and comfort. And perhaps that's the ultimate evolution of the brother-in-law: going from having all the answers to not needing any.Embrace routine, but with irony and awareness; know that we are basic, but that we carry it off with style. Without being ashamed of repeating clichés.

 

Being a "brother-in-law 2.0" means embracing absurdity with moisturizer and enough self-esteem not to take anything (especially yourself) too seriously. And if the world doesn't make sense, at least you'll be there in good light and without dark circles under your eyes.

 

So, yes: we're all a bit of a know-it-all, deep down and on the surface. Some of us are like that at the dinner table, others on social media. Some offer their opinions at the bar, others in Reddit threads about high and low culture. The important thing isn't to stop being one, but to choose. What kind of brother-in-law do you want to be?The one who complains about everything or the one who laughs at everything, even himself?

 

Perhaps the real male "leveling up" isn't in the gym, but in learning to say, "I have no idea why, but I like it." And if reaching that enlightenment involves eating Tagliatella, listening to a reel of Rosalía's music, and applying a little night serum, then so be it.  

P.D.: This week's blog post is sponsored by our serum Tan-Tan-GoIt combines a gradual self-tanner that gives you a tan, not a Doritos-like one, with antioxidants that slow down aging. So you can have a tanned, sun-kissed face for years to come.

Brother-in-law 2.0 - the man to whom nothing is a stranger

There was a time when the brother-in-law He dominated the Sunday dinner table. A man with a polo shirt tucked into his trousers, a glass of wine or beer in hand, and universal wisdom on geopolitics, climate change, or offsides.


He brother-in-law 1.0 It was the Google before Google. The GPT chat room that didn't read newspapers and confused questions about the G-spot with GPS coordinates or Karol G song titles. A textbook macho, opinionated, vehement, politically incorrect (think of Arévalo making gay jokes). Boomerism with a Brummel scent.

 

And although today we all recognize and laugh at the stereotype, perhaps we're not so different. Perhaps we all have a little bit of a know-it-all inside us. 

FROM BROTHER-IN-LAW 1.0 TO NEO-BROTHER-IN-LAW

The internet has updated the concept of the 'brother-in-law'. If the "classic" brother-in-law needed an after-dinner conversation to share his wisdom, he new brother-in-law All he needs is a story and a Valencia filter or a 'juicy' thread on X to unleash all his rhetoric to the delight of all his followers. 

 

Miami confirmed it for me and the networks reinforced it; the force of destiny (as Mecano sang) or of the algorithm only expands like ripples in a pond (sic) and gives wings to the impact of its threads: support among equals, confrontation between opposites and exaltation of ideologies... which seen from a high vantage point are quite common.

Because yes, neo-brother-in-lawism is no longer about having baseless opinions, but about praising what is common; turning normality into a lifestyle.

 

The new brother-in-law doesn't do sports; he goes to the gym to do CrossFit, gets his beard trimmed at a barbershop, says 'it's worth it', books VIP tables with hookah, has an Instagram full of his beach photos, and eats a smash as a cheat meal (with a food review included. Yes, of a smash).

  

Read the Planeta Prize winner, watch the most awarded series of the season, leave El Hormiguero or La Revuelta on in the background, listen to podcasts, and shove self-help books disguised as stoic philosophy up your ass.  

 

He thinks he's questioning the norm, but deep down he's reproducing it (thanks Jose Maria, for sharing that today you went to the gym driven by motivation and not desire) 

“BASIC”, “NORMIE”, “NPC”: THE NATURAL EVOLUTION OF THE BROTHER-IN-LAW 

The new-boyfriend could mock the very things he consumes. Post-workout photos; chain restaurants, leisure activities in shopping malls. We laugh at the normie from our iPhones. We make fun of the NPC, but we end up overpaying for the trendiest summer destination.

 

And here's the magic of it: The new brother-in-law mentality is not fought, it is accepted, navigated, and embraced.Being a brother-in-law these days means knowing a little bit about everything, pretending you don't care about anything, and feeling superior because you know that, deep down, we're all the same. It's the nirvana of the contemporary ego: a permanent self-roast. 

POST-NIHILISM OR HOW TO ACCEPT THAT WE ARE ALL NPC BROTHERS-IN-LAW WITH A GOOD FACE 

We're not looking for meaning, just Wi-Fi and comfort. And perhaps that's the ultimate evolution of the brother-in-law: going from having all the answers to not needing any.Embrace routine, but with irony and awareness; know that we are basic, but that we carry it off with style. Without being ashamed of repeating clichés.

 

Being a "brother-in-law 2.0" means embracing absurdity with moisturizer and enough self-esteem not to take anything (especially yourself) too seriously. And if the world doesn't make sense, at least you'll be there in good light and without dark circles under your eyes.

 

So, yes: we're all a bit of a know-it-all, deep down and on the surface. Some of us are like that at the dinner table, others on social media. Some offer their opinions at the bar, others in Reddit threads about high and low culture. The important thing isn't to stop being one, but to choose. What kind of brother-in-law do you want to be?The one who complains about everything or the one who laughs at everything, even himself?

 

Perhaps the real male "leveling up" isn't in the gym, but in learning to say, "I have no idea why, but I like it." And if reaching that enlightenment involves eating Tagliatella, listening to a reel of Rosalía's music, and applying a little night serum, then so be it.  

P.D.: This week's blog post is sponsored by our serum Tan-Tan-GoIt combines a gradual self-tanner that gives you a tan, not a Doritos-like one, with antioxidants that slow down aging. So you can have a tanned, sun-kissed face for years to come.
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